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Around 95 per cent of Dutch people use Google as their go-to source for answers to all their questions, which means Google has a wealth of data on its users’ search intentions. As well as giving it a dominant market position, this also enables it to display highly targeted adverts to the right audience. This is not only useful for Google users, but also for any business wishing to increase its visibility and reach customers in a targeted manner.
Managing an effective Google Ads campaign requires a great deal of knowledge, experience and constant attention to analysis and optimisation. Here at DRIIVN, we know all the techniques, tools and possibilities of Google Ads like the back of our hand, and we’re always up to date with the latest developments. When you work with us, we’ll boost the effectiveness of your campaigns, allowing you to focus on your area of expertise whilst we work together to generate more leads or revenue. In this article, we explain why outsourcing your Google Ads management to DRIIVN leads to more conversions.
Google Ads, formerly known as Google AdWords, is an advertising programme created by and for Google’s own platforms. These include channels such as Google Search, Google Display, Google Shopping and YouTube. By combining various targeting options, you can ensure that adverts for your product appear where your ideal target audience will see them, such as during searches related to your products or services, or alongside relevant content on YouTube. For example, if you’re watching a YouTube video comparing two iPhones, there’s a good chance you’ll see Google Ads from Apple. This can take various forms, such as display banners on partner websites, via Google Shopping or through video adverts.
Google Ads also allows you to research the most relevant keywords related to your service or product. For example, it can show the search volume per keyword, how often that particular keyword is searched for per period, the cost of advertising on that keyword, and how many competitors wish to use that keyword for their campaigns. This enables you to make an informed decision and advertise as strategically as possible.
“In recent years, Google has significantly expanded its advertising capabilities, collecting ever more data and consequently making its targeting options increasingly accurate. Whereas ‘in the past’ you could only target based on keywords, this has recently been expanded to include interest, affinity and behavioural targeting of the target audience. Google’s algorithm also continues to learn and puts the user at the centre. As a result, you as an advertiser are forced to think carefully about your strategy on Google. The most important factor here is relevance to the target audience; if your campaign doesn’t align well enough with this, it’s quickly game over.” So says our expert Christian Ran
Google Ads is regarded worldwide as the most effective way to advertise online, so why wait to outsource it to professionals?
In recent years, Google has improved the accuracy of its targeting options, partly by refining its algorithm and collecting more data. Google Ads is constantly evolving to ensure the best possible user experience. For businesses, however, this means that the rules of the game can often change. This makes the effective use of this technique complex and time-consuming.
Marketing agencies such as DRIIVN keep abreast of these changes, such as the shift towards ‘smart’ campaigns and the impact of cookieless search. This means we constantly analyse and optimise your campaigns, even before algorithm updates or trends have had an impact, to maximise their effectiveness. As a result, every campaign becomes increasingly relevant and successful, both now and in the future.
Suppose we have a daily budget of €100; by optimising our targeting and search terms, we can ensure that we generate more and more traffic and more conversions with the same budget. Outsourcing your Google Ads campaign to DRIIVN can result in significant cost savings. Our team optimises your advertising spend and improves your ROI by continuously testing and making adjustments where necessary.
Time is money, and the valuable time that would otherwise be spent managing and optimising campaigns can now be used to improve products and services, refine business processes and build customer relationships – all of which contribute to the growth of your business.
DRIIVN is the online marketing agency that goes the extra mile. We are always striving to improve our results and ourselves. We perform at the highest level. This applies not only to our expertise and performance, but also to our technology and tools. These investments enable us to respond more quickly and effectively to market changes and customer behaviour.
When you choose to outsource your Google Ads to us, we’ll use these tools to help your organisation achieve a lower cost-per-click (CPC) and a higher return on investment (ROI). Thanks to our expertise and access to the right technology, we can deliver more cost-effective campaigns than most in-house teams. And you won’t have to incur any additional costs for purchasing these resources.
A flexible Google Ads strategy is crucial for maintaining the campaign’s effectiveness, particularly in the longer term. An organisation, the interests of your target audience and the market in which the product or service operates are constantly evolving. To achieve maximum results, you want your advertising strategy not only to keep pace with these changes, but to stay one step ahead of them. Researching, analysing, creating and implementing this requires a great deal of time, knowledge and adaptability.
Our services are fully tailored to keep pace with the growth of your business. We can quickly optimise and scale up campaigns, and implement retargeting based on your current and future business objectives or market conditions.
We can only achieve the best results as a team. Working with us means choosing a partner in crime who invests in your success. For us, every client’s growth is unique, and we tailor our tactics accordingly. Together, we set the goal and ensure we hit the target.
Would you like to get started with Google Ads? Are you curious to find out how we can support your brand or organisation with advertising, and what the costs are for outsourcing the management of a Google Ads campaign? Get in touch with us – let’s discuss a strategy together to take your Google Ads to the next level.
DRIIVN offers a comprehensive package of online marketing services, from SEO and social advertising to branding, design and web development, with a team that works together to help your brand grow. By outsourcing your marketing to us, you’ll benefit from expertise, cost savings and innovative technologies, allowing you to focus on what really matters.



