Download the new free white paper: Gifting season white paper
Download the new free white paper: Gifting season white paper
With over 200 physical retail outlets across the Netherlands, Airforce has a strong foothold in traditional retail. However, the company’s ambitions extend further. When we were given the opportunity to explore the online market alongside Airforce and accelerate their growth, we seized it with both hands.
Airforce
2022 – present
Our focus was on increasing brand awareness and driving purchases at both online and offline retailers. We began with an advertising strategy targeting the most popular platforms in the Netherlands: Google and Meta (Facebook and Instagram). Working in collaboration with Airforce’s in-house marketing team, which produces spot-on content, we got off to a flying start. Insights from Google and Meta quickly helped us to expand our strategy to other platforms such as Pinterest and TikTok.
Google provided us with insights into high-performing keywords. In doing so, we didn’t just look at click data, but also examined key website metrics, including session duration, the number of pages visited, the bounce rate and the number of products viewed. By combining and analysing campaign data and website data, we identified a set of the best-performing keywords. These keywords were then used to extend the strategy to the Pinterest platform. The content we used for this was based on sales data and engagement data collected through Meta campaigns. And to maximise the return on ad spend, we utilised retailers’ customer databases, enabling us to target audiences on a hyper-local basis.
Achieving measurable results is our sole objective. We are proud to say that we have succeeded in doing so for Airforce. We have made a significant contribution to increasing Airforce’s brand awareness, reaching 8.5 million social media users in the Netherlands. Furthermore, Airforce outperforms the benchmark on key website metrics, and substantial growth in sales through retailers was achieved in 2023.
The results we’ve achieved are no reason for us to rest on our laurels. We’ve laid a solid foundation and continue to explore new strategies and platforms to drive Airforce’s online and offline growth.
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