Download the new free white paper: Gifting season white paper
Download the new free white paper: Gifting season white paper
Due to the coronavirus crisis, delivery became the new normal and hospitality businesses had to deliver their products to their customers’ homes. And what do you need for that? That’s right, a delivery bike. And that’s where Delivery Support comes in. Delivery Support sells and leases electric delivery bikes and scooters. As an agency, we helped them develop a multi-channel advertising strategy on Facebook, Instagram, LinkedIn and Google. The result? Delivery Support has seen a 276% increase in turnover compared to 2020.
Delivery Support
2020 – present
How did this come about? We’ll explain that. The most important factors are the topicality and relevance of this product. We’ve capitalised on this in all our campaigns. Who is our target audience, and how and where can we reach them? Whilst our social media efforts have mainly focused on raising awareness amongst new audiences and broader target groups, our Google campaigns have primarily targeted people who are actively searching for this product.
For the social media campaigns, we developed a funnel strategy to gradually warm up ‘cold’ target audiences and ultimately drive conversions. You want the target audience – in this case, almost the entire hospitality sector – to become familiar with the product and the brand and discover the benefits. More importantly, you want them to eventually go on to request a quote or get in touch.
Whilst turnover rose by just over 200% in 2019, it continued to rise by no less than 276% in 2020. The corresponding results we have achieved online are also impressive. For instance, the number of conversions on the website rose by 411 per cent, the number of visitors to the website grew by 60 per cent, and we have generated more than 3,500,000 impressions in the recent period.
We have now been working with Delivery Support for 1.5 years and have witnessed their explosive growth at first hand. And even better; we’ve been able to play a part in that. Delivery Support is currently in the process of transitioning from a start-up to a scale-up. How brilliant is that? We’re proud to be working with such an ambitious company and are therefore investing heavily in our relationship.
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