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In a world where there is an increasing focus on mental health, Fast Lane Vitality is on hand to support both employees and employers. No waiting lists or complicated procedures, just fast and personalised support for mental wellbeing within organisations.
Fast Lane Vitality approached DRIIVN in March 2024 with a clear mission: to reinforce their renewed vision with a fresh rebranding and a website that really works. They wanted a website that exudes calm and trust, without being boring or, conversely, too trendy. The challenge? To create a visual identity that perfectly aligns with their personalised and responsive approach to mental wellbeing for employees.
Fast Lane Vitality
2024 – present
The rebranding began with a kick-off meeting where we discussed the objectives with Fast Lane Vitality. The human-centred approach to their mental health support became the starting point. We then set to work creating a brand book, designed in soft, soothing colours that convey a sense of trust — perfectly in keeping with the care provided by Fast Lane Vitality.
With a solid brand book as our foundation, we began the design phase of the new website. We always start by creating a wireframe and then incorporate the look and feel of the new branding. We test this with the client and use it as the basis for developing the entire website.
The old website focused too much on employers, meaning it barely appealed to employees. To ensure that both target groups feel engaged, we have added a separate page for employees. We have designed the new website with a user-friendly structure. This ensures it is accessible to everyone, regardless of age or technical knowledge.
To ensure that everyone can easily access Fast Lane Vitality’s healthcare services, we are extensively testing the website on various devices, browsers and with users of different ages.
When the new website went live in July 2024, the result was clear to see: a cohesive rebranding and a website that met expectations. Thanks to a smooth collaboration and tight planning, we helped Fast Lane Vitality bring their refreshed vision fully to life. The website exudes the desired sense of calm and trust, whilst also being user-friendly and purpose-driven – exactly as Fast Lane Vitality had envisaged.
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