Download the new free white paper: Gifting season white paper
Download the new free white paper: Gifting season white paper
GOGO – a name that needs little explanation. For those of us who aren’t so keen on travelling: GOGO has been a major player for years when it comes to youth travel to sunny destinations across Europe. Although GOGO has been a household name amongst young people for years, they’ve also found that reaching the new target audience is a challenge. The new generation is scattered across various social media channels and is bombarded daily with more stimuli than they can process. It’s therefore no surprise that you have to go the extra mile to grab and hold their attention. GOGO already has an ‘always-on’ strategy (both organic and paid) to ensure continuous visibility amongst its target audience. Together with the GOGO team, an influencer trip was organised to give this ‘always-on’ approach an extra boost and to create additional content for social media.
GOGO
2023 – present
Many of our clients can attest to the fact that we go the extra mile in our marketing efforts. GOGO is no exception. We set about implementing a comprehensive influencer marketing plan for GOGO.
First, we defined the objectives of the influencer trip, before devising a strategy and concepts that perfectly matched GOGO’s vibe. Following these preparations, we moved on to sourcing and selecting the most relevant influencers. We drew up the influencer briefings and handled all contract negotiations, so that GOGO didn’t have to worry about any of this.
After an extensive screening and selection process, the real work began: together with a group of influencers and our DRIIVN team, we headed to Mallorca for a week! There, we organised all sorts of activities, from beach parties to adventurous day trips, all whilst camera in hand. The result? Amazing, authentic content that influencers were keen to share on their social media channels. In this way, we brought GOGO to the attention of a young and energetic audience in a fresh and exciting way.
When and why should you use influencers for marketing purposes?In a digital world where young people are becoming increasingly immune to traditional advertising, influencer marketing offers an authentic and effective way to capture their attention. Influencers forge a genuine connection with their target audience. This combination ensures that marketing messages are received in a much more natural way, whilst also offering the potential to go ‘viral’ and reach a large audience organically. Influencer marketing is not just a trendy choice, but a strategic necessity for businesses wishing to reach a young, discerning audience. And the best part? The results are fully measurable, allowing you to make quick adjustments and optimise your strategy.
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