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We are helping Hang Eleven – a young lifestyle clothing brand – with online campaigns on channels such as Facebook, Instagram, Pinterest and Google Shopping. Through the right combination of brand awareness and conversion campaigns in the Netherlands and Belgium, we increased turnover by a whopping 546% in Q1 2021 compared to the previous year. Not bad for a clothing brand that’s only been around for two years, am I right?
Hang Eleven
2019 - 2023
How did we go about it? Together with Hang Eleven, we drew up a plan by taking a close look at the products, the online shop, the target audience and the objectives. We always keep these objectives in mind in everything we do. Once the objectives have been set, we work with the client to determine the details of the campaigns. After all, the client knows the target audience(s) and their product better than anyone else.
By carefully segmenting the various target audiences and distinguishing between ‘warm’ and ‘cold’ target audiences, we can tailor our message perfectly to the (purchase) stage a (potential) customer is at. After all, a customer who has never heard of Hang Eleven is less likely to make a purchase than a regular customer. This requires a different approach for each message and target audience.
We have now been working with Hang Eleven for over two years and have launched several collections during our collaboration. In addition to the e-commerce campaigns, we also help Hang Eleven generate footfall at their shop in ‘De 9 straatjes’ (Amsterdam) and advise them on email marketing strategies.
Using a cross-channel strategy, we achieved a 2,400 per cent (!) increase in turnover over a period of 2.5 years. We did this through awareness campaigns on channels such as Snapchat, YouTube and Pinterest to reach new audiences. We then guide them through our e-commerce funnel and show them new adverts. These adverts – which we run on platforms including Facebook, Instagram and Google – are more focused on consideration and subsequently on sales.
Discover how we help brands grow through creative and results-driven campaigns.
