Download the new free white paper: Gifting season white paper
Download the new free white paper: Gifting season white paper
What if pizza could be not only delicious but also nutritious? Wouldn’t that make life so much more fun? – This question marked the start of the Magioni adventure. Whether you’re on a pizza date, sitting on the sofa with your cat, or organising a dinner with friends or family, pizza is always a good idea. Especially if you’re going for something healthy and comforting. Magioni is known for its fresh pizza bases packed with vegetables (and fewer calories).
Magioni
2021 – present
To make these delicious pizzas even better known to everyone, Magioni took over dozens of cities. This was achieved through outdoor advertising, online adverts and influencers. The main objective? Brand awareness. City by city, we must ensure that Magioni’s (vegetable-based) pizza bases become the gold standard for everyone.
The aim, therefore, was to ensure optimal visibility amongst the right target audiences. People needed to understand what Magioni is, what makes it unique, and how the pizza bases are made. The next step was to ensure that potential customers knew where they could buy these pizzas. In the final phase, the focus was on in-store activations. Giving people that final nudge towards purchasing a Magioni Pizza (base).
In the first quarter of 2021, we carried out a new city takeover every three weeks in the Netherlands and Belgium. In addition to the offline activations, we ran online campaigns on social media and Google in cities including Amsterdam, The Hague, Eindhoven, Utrecht, Rotterdam, Antwerp, Brussels and Ghent.
In total, we reached 11,500,000 unique people through the online campaigns. The main channels for this brand awareness campaign were Instagram (Feed and Stories), Facebook and Google Display. Finally, we ran a separate campaign to encourage downloads of the Magioni e-book, packed with recipes for the healthiest pizza bases (downloaded approximately 2,000 times).
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