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  • Google advertising

Google Ads optimisation delivers 236 conversions for Poelmann van den Broek

Since November 2024, DRIIVN has been working with Poelmann van den Broek to improve online lead generation via Google Ads. Poelmann van den Broek is a law firm that supports entrepreneurs with practical and clear legal solutions. The aim was to make their campaigns more relevant and ensure that they would actually lead to enquiries from potential clients – and they succeeded!

View the results

Poelmann van den Broek

November 2024 – Present

“Right from the start, we felt a real connection: DRIIVN are knowledgeable, quick, proactive and really think along with us. We receive regular updates and communication is always clear. The results speak for themselves, but what we particularly appreciate is their strategic and forward-thinking approach. They look beyond just the figures and actively contribute ideas about our next steps. In short: a pleasant collaboration with a partner who really thinks along with us.”
Mathilda Ariëns, Marketing Manager

For instance, we are

Work commenced

Before we took over, the Google Ads campaigns were underperforming. This was due to: a lack of comprehensive conversion tracking, the use of broad keywords, insufficient focus on specific keywords and a lack of maintenance. We addressed this by:

  • In previous campaigns, conversion tracking was incomplete, meaning results were not measured accurately. At DRIIVN, we first set this up properly so that all results could be measured reliably.
  • Using more specific keywords and consistently excluding irrelevant search terms.
  • Providing advice on website adjustments to increase the conversion rate, such as improvements to forms and calls-to-action.
  • Conversions are monitored weekly and assessed for quality. We look not only at how many conversions are coming in, but also at whether these are valuable leads that actually go on to become customers. Based on these insights, we continuously fine-tune the campaigns to ensure the budget is used optimally.

Did we

deliver?

Whereas previously fewer than 10 conversions per month were often achieved (with a maximum of 17), we are now consistently achieving over 20 conversions per month, with peaks of up to 39 in a single month. A significant step forward. Over the course of seven months, these optimisations have resulted in: 37 contact form submissions (16% of the total), of which 15 actually became customers (a 40% conversion rate), 124 phone clicks and 73 email clicks. In addition, we’ve identified which keywords and campaigns are genuinely driving enquiries, enabling us to work with them to better focus on results. And we’re not done yet. The campaigns continue to grow, and together with Poelmann van den Broek, we’re taking the next step towards LinkedIn and Meta to further strengthen their online visibility.

236

Conversions

€ 52,98

Cost per Action

3,70%

Conversion rate

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