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Studio Kroewe has now become a household name in the Netherlands. For lovers of elegant, sustainable jewellery, Studio Kroewe offers a unique collection of handmade 14k gold jewellery, crafted from recycled gold. Each piece reflects a combination of timeless elegance and modern sustainability, inspired by heirlooms that have been passed down through generations.
By 2021, Studio Kroewe had established a solid foundation in online marketing, but its ambition to grow required a move towards greater professionalism. The challenge was to significantly increase turnover in line with its growth targets for 2022 and 2023.
Studio Kroewe
2020 – present
DRIIVN supported Studio Kroewe with an integrated and versatile marketing strategy, centred on email marketing and pop-up campaigns as well as the unique concept of studio visits. In addition, the strategy was expanded to include a presence on new channels such as Pinterest and Google Display, and we rolled out various A/B tests.
Email marketing and targeted pop-up campaigns on the website were crucial elements of the strategy, designed to expand the email list and increase the conversion rate. In addition, launching a campaign to encourage studio visits played a key role in deepening customer engagement by offering a unique experience that brought customers closer to the brand.
With DRIIVN’s expertise, Studio Kroewe set ambitious monthly targets, aiming for revenue growth of 67% in 2022 and 35% in 2023. These targets were not only met but exceeded, with growth of 215 per cent in 2022 and 55 per cent in 2023.
The collaboration between Studio Kroewe and DRIIVN has led to impressive successes and a significant increase in growth. In 2022, the brand achieved a 217% rise in turnover, a performance that continued in 2023 with 55% growth.
Thanks to its focus on studio visits, Studio Kroewe saw a 34% increase in the total number of orders. Online campaigns and pop-up strategies led to a 46% rise in online orders. In addition, the collaboration has resulted in 47% more website visits, an 11% higher average order value and a 9% increase in returning customers.
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