Download the new free white paper: Gifting season white paper
Download the new free white paper: Gifting season white paper
SUPPER, formerly known as “Supperclub”, has been recognised for years as one of Amsterdam’s most popular clubs. However, SUPPER is much more than just a club. With a restaurant, cruise, hotel and clothing brand, SUPPER has now grown into a major lifestyle brand.
Supper
2018 – present
A well-known name – so what was the problem?
“SUPPER” and “Club” used to be mentioned in the same breath. That was precisely where the problem lay. Although SUPPER has been a household name for years, they still struggled to effectively communicate all the other facets of their brand and to position themselves as a lifestyle brand rather than “just a club”.
How did we go about it?
At DRIIVN, we know better than anyone how to reposition major brands. The first step was to develop a compelling narrative, centred on SUPPER’s new positioning as a lifestyle brand.
The foundations for SUPPER’s revamped identity were laid with a comprehensive brand book and clear style guides. These important steps ensured a consistent and recognisable brand image.
To showcase the various aspects of SUPPER to their full potential, we have completely revamped the website. The aim of the website is to draw the target audience into the story and to immediately showcase all the experiences SUPPER has to offer.
In addition, DRIIVN developed a marketing strategy. By focusing on advertising, social media and email marketing, this ensures consistent and effective communication of the new branding, meaning the brand is now clearly positioned as a broad lifestyle brand (and no longer just a club).
We have successfully contributed to the rebranding of SUPPER, ensuring it is now more than just Amsterdam’s famous club. The launch of the new website and branding has clearly put SUPPER on the map as a leading lifestyle brand. The new brand book and clear style guides form a solid foundation for all future marketing activities. This ensures that SUPPER’s story continues to be told in a consistent and powerful way.
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