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Generative Engine Optimisation (GEO): Ensure your brand is mentioned in AI responses

More and more search queries are being answered by AI models such as ChatGPT and Gemini. Do you want your brand not only to be found in traditional search engines, but also to be mentioned directly in these AI-generated answers? DRIIVN helps you with Generative Engine Optimisation (GEO) to maximise your visibility in AI search results.
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We have a 4.9 rating on Google

What makes

GEO optimisation

Essential?

The way people search is changing dramatically. More than 30 per cent of informational searches already yield an AI summary. If your content doesn’t appear in those results, you’re missing out on visibility and authority. AI tools extract information from a wide range of sources (from blogs to forums and videos), and your brand needs to be relevant and recognisable within them.

GEO is therefore not just a ‘nice to have’, but an essential strategy for remaining relevant in an AI-driven search landscape. By investing early on, you ensure that your competitors do not leave you behind in this new digital race.

Curious about the

Success stories

“Right from the start, we felt a real connection: DRIIVN are knowledgeable, quick, proactive and really think along with us. We receive regular updates and communication is always clear. The results speak for themselves, but what we particularly appreciate is their strategic and forward-thinking approach. They look beyond just the figures and actively contribute ideas about our next steps. In short: a pleasant collaboration with a partner who really thinks along with us.”
Mathilda Ariëns, Marketing Manager

236 conversions in 7 months

View results
“Together with HAVI, we have created a scalable and user-friendly platform that is ready for the future.”
Monique Blom – Web Designer and Developer at DRIIVN

Over 40,000 visitors per month

View results
“Thanks to DRIIVN’s expertise in paid campaigns, we – as a small team – were able to outsource our online advertising with complete confidence. They thought proactively, responded quickly and delivered demonstrably good results. We are therefore keen to work with DRIIVN again for Open Monument Day 2025.”
Morgan van Liere – Marketing Communications Officer

3x the reach

View results
Right from the first meeting, it felt right: they really listened to who we are and what we want to achieve with FUCO. DRIIVN translated that into a brand identity that comes across as powerful and fits perfectly with our vision for coffee. We’re often complimented on our eye-catching branding and packaging. We really stepped out of our comfort zone with the use of colour in particular – brighter, bolder, yet still stylish and true to who we are.
DRIIVN FUCO
Annette Douque

Branding, Strategy and Design

View results
Thanks to DRIIVN’s efforts, the social media accounts for our new brand, Paper Life, have grown significantly. Communication is always very pleasant and prompt. It’s easy to make adjustments to the posting schedule; there are regular review sessions where we’re shown the results, and everything is always handled in a friendly and professional manner.
– Jantine Crezée, Senior Acquisition Editor at Paper Life

content creation, social media

View results
DRIIVN provided us with excellent support in creating a new brand identity. Trendy, fresh and fast, whilst at the same time maintaining reliability and quality. As we were presented with several concepts during the design phase, thanks to the excellent coordination, it was only a matter of time before the winning design was on the table. Signed, sealed, delivered!
Bob Caris, Owner

Bringing the vision to life

View results
DRIIVN takes care of it. Full stop. From smart targeting to conversion-focused tools, they ensure we’re constantly growing without any hassle. Exactly what we were looking for!
Marc de Vries, Owner

A constant stream of leads

View results
DRIIVN is professional, effective and forward-thinking.
Stephanie van Kampen, Owner

Conversion to purchase

View results
DRIIVN is always up to date with the latest developments; they help us with new strategies and their implementation. What’s more, they’re always easy to get hold of and assist us straight away whenever we need them.
Nikki Lampe, Creative Manager

Reach of 8.5 million

View results
If you’re looking for a partner who can guide you through the wonderful world of online marketing, DRIIVN is the perfect choice. We decided to outsource these tasks quite early on in our company’s development and are more than satisfied with the results achieved and the plans we continue to make together for the future.
Daisy Van Leeuwen, Owner

136% annual revenue growth

View results

236 conversions in 7 months

“Right from the start, we felt a real connection: DRIIVN are knowledgeable, quick, proactive and really think along with us. We receive regular updates and communication is always clear. The results speak for themselves, but what we particularly appreciate is their strategic and forward-thinking approach. They look beyond just the figures and actively contribute ideas about our next steps. In short: a pleasant collaboration with a partner who really thinks along with us.”
Mathilda Ariëns, Marketing Manager
View results

Over 40,000 visitors per month

“Together with HAVI, we have created a scalable and user-friendly platform that is ready for the future.”
Monique Blom – Web Designer and Developer at DRIIVN
View results

3x the reach

“Thanks to DRIIVN’s expertise in paid campaigns, we – as a small team – were able to outsource our online advertising with complete confidence. They thought proactively, responded quickly and delivered demonstrably good results. We are therefore keen to work with DRIIVN again for Open Monument Day 2025.”
Morgan van Liere – Marketing Communications Officer
View results

Branding, Strategy and Design

Right from the first meeting, it felt right: they really listened to who we are and what we want to achieve with FUCO. DRIIVN translated that into a brand identity that comes across as powerful and fits perfectly with our vision for coffee. We’re often complimented on our eye-catching branding and packaging. We really stepped out of our comfort zone with the use of colour in particular – brighter, bolder, yet still stylish and true to who we are.
DRIIVN FUCO
Annette Douque
View results

content creation, social media

Thanks to DRIIVN’s efforts, the social media accounts for our new brand, Paper Life, have grown significantly. Communication is always very pleasant and prompt. It’s easy to make adjustments to the posting schedule; there are regular review sessions where we’re shown the results, and everything is always handled in a friendly and professional manner.
– Jantine Crezée, Senior Acquisition Editor at Paper Life
View results

Bringing the vision to life

DRIIVN provided us with excellent support in creating a new brand identity. Trendy, fresh and fast, whilst at the same time maintaining reliability and quality. As we were presented with several concepts during the design phase, thanks to the excellent coordination, it was only a matter of time before the winning design was on the table. Signed, sealed, delivered!
Bob Caris, Owner
View results

What is

GEO and how

Can we help with this?

Generative Engine Optimisation involves optimising your content so that AI models include your brand, products and services in the answers they provide to users. Unlike traditional SEO, which focuses on search engine rankings, GEO is about securing a place in AI-generated output: the direct answers users receive without having to click through themselves.

These AI-generated answers are based on billions of pages of data, in which relevance, authority and context determining which content is selected. By applying GEO, you increase the likelihood that your brand will be explicitly mentioned or quoted in those answers.

What our

clients

say

DRIIVN provided us with excellent support in creating a new brand identity. Trendy, fresh and fast, whilst at the same time maintaining reliability and quality. As we were presented with several concepts during the design phase, thanks to the excellent coordination, it was only a matter of time before the winning design was on the table. Signed, sealed, delivered!

Bob Caris, Founder
Fast Lane Vitality

5.0

DRIIVN takes care of it. Full stop. From smart targeting to conversion-driven tools, they ensure we’re constantly growing without any hassle. Exactly what we were looking for!

Marc de Vries, owner
Direct Home Rentals

5.0

DRIIVN is professional, effective and forward-thinking.

Stephanie van Kampen, Founder
Laboutiek

5.0

DRIIVN is always up to date with the latest developments; they help us devise new strategies and implement them. What’s more, they’re always easy to get hold of and assist us straight away whenever we need them.

Nikki Lampe, Creative Manager
Airforce

5.0

Want to help your
organisation reach new heights?

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free

analysis.

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These are our

GEO & SEO

specialists

With our GEO approach, you not only increase your chances of being mentioned in AI responses, but you also build stronger online authority. You’ll gain extra visibility precisely when your target audience is searching, without relying on click behaviour or traditional rankings. In this way, you’ll be developing a future-proof SEO strategy that’s ready for the AI era.

Kevin Schut

SEA Specialist

Christian Ran

Campaign Team Lead

Kim Zwarteveen

Web Designer & Developer

Paulo Bruns

Commercial Director

View all staff members

Accreditations &

awards

We’re proud of our accreditations and awards – take a look at them here:

FD Gazelle 2025: Named one of the Netherlands’ fastest-growing companies for the fifth year running.

Top 250 high-growth companies 2024: DRIIVN ranks among the very best.

FONK150 Best Agencies: Recognition of our work and impact.

Recognition for our expertise and innovation in the digital market.

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grow your

organisation

online?

Would you rather get started straight away rather than scroll endlessly? Book an appointment and discover how we can help your brand grow together.
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