DRIIVN is a performance-driven marketing agency for businesses across the Netherlands, including Zwolle! That’s quite a mouthful. We work for great brands such as Danerolles, Xenos, Mediahuis Radio and Airforce, amongst others. You’ll find our lovely office on Vondelstraat in Amsterdam. With picnic tables in the garden, FIFA, good coffee, a generous lunch (hot meals twice a week), Friday afternoon drinks and over 60 fantastic colleagues.
What we stand for
Our roots lie in performance marketing, or online advertising. We now offer our clients a wider range of services, such as content creation, (social media) strategy, branding and other (online) marketing services. We are always striving to improve our results and ourselves. To perform at the highest level.
Everything we do, we do with a top-flight sports mentality. We want to be the best and aim for the absolute maximum. And we do that as a team. We have our own Frenkie de Jong, Naomi van As and Henk Grol, but we let them play together as one team. As a marketing agency, we can only achieve the best results in Zwolle by working as a team. None of us is as smart as all of us.
Social advertising
Social advertising essentially involves advertising on every social media channel you can think of. From a Facebook advert in your news feed to an audio clip on Spotify, and from an advert on Tinder to a sponsored pin on Pinterest. Nowadays, people are online all the time, wherever they are, and as a result, these social media channels are collecting ever-increasing amounts of user data. This data can then be used to target you, the user, in a highly personalised way based on your details and interests.
Google advertising
“Google Advertising involves advertising on Google’s own platforms. This includes channels such as Google Search, Google Display, Google Shopping and YouTube. Using various targeting options, you can ensure that you’re visible, for example, in Google’s search engine, with display banners on partner websites or with video adverts on YouTube. For example, if someone searches for ‘fresh bread rolls Zwolle’, you can ensure that your bakery appears in the search results. If someone watches a video on YouTube about how to make gin and tonics, you can have your gin brand appear as a video advert alongside that video.”
Strategy
It’s important to first be clear about what your goals are. What is the intended outcome in the short, medium and long term? It’s also a good idea to establish clearly at the outset who your target audience(s) are. Where is your target audience, what motivates them, and how can we attract and engage them? That is the starting point.
Design
Design is a very broad term. There’s design for apps, presentations, websites, banners and videos – it’s everywhere. But if you had to use just one word to describe design, it would be ‘form’. Design allows you to influence certain things. You can decide where to place your focus – or where not to.
Content & marketing
At Content Marketing, we work daily to create valuable content for our clients. A strong online strategy is key to success in this regard. Content flows from that strategy. Content comprises both visual imagery and compelling captions on social media, as well as the creation of newsletters, blogs and web copy. We also manage this content: we maintain social media channels, monitor comments, and report on and adjust where necessary. The ultimate goal? To inspire! Because we want your target audience to ultimately connect with your brand.
Growth marketing
You come up with an idea – a creative solution or a clever trick – and put it to the test. Again. And again. Based on the data this generates, you optimise the process. You keep doing this until you’ve achieved the desired result or know what needs to be changed.
